Strategy • Creative Production • UA Performance
A look behind the everyday creativity that keeps Danone’s brands moving.
From high-performing static ads to full-scale UA video campaigns, this reel brings together the creative, design, and storytelling crafted to drive performance across Danone’s portfolio in Spain, Benelux, and DACH — showing how strategy and execution meet in every scroll-stopping creative.
(research & strategy → brief → art direction → execution → delivery → results analysis → iteration)
Over the past years, I’ve had the chance to lead the creative development of Danone’s digital ecosystem across Spain, Benelux, and DACH — shaping the visual and strategic direction of its portfolio of brands, from Actimel and Danet to Alpro, Oikos, and Font Vella.
As Creative Consultant and Art Director at Dragons, my role was to guide a multidisciplinary team of designers, motion artists, and content creators in producing a consistent, culturally relevant, and visually engaging brand presence.
From always-on storytelling to seasonal campaigns, each piece was designed to balance brand identity with creativity, local insight, and digital performance.
This reel brings together some of that ongoing work — a collection of stories, visuals, and campaigns that reflect not just Danone’s voice, but the shared effort of a team driven by creativity and purpose.
💕 A huge thanks to everyone I’ve had the chance to collaborate with along the way.
Project produced at Dragons Agency for Danone.
All brand assets © Danone / respective owners. Displayed for portfolio purposes only.
Phone: +34 677 71 34 58
Email: sergi@ghosty.id
