Fluentkids

Creative Production • Strategy • End-to-End Production • Scriptwriting & Storyboarding

A subscription-based IOS learning app for kids.
The project focused on driving scalable growth by optimizing trial acquisition and conversion through paid media, creative testing, and App Store optimization.

Client

Fluent Education

Date

2026

IOS app

Challenge

Low ad → install conversion
Weak install → trial rate
High friction between creatives and App Store
Limited scalability on TikTok & Google Ads

The Hypothesis (Data-Driven Strategy)

Parents respond to clear educational value + safety, not just “fun gameplay”.

Hypothesis:
Shifting to gameplay-driven creatives + parent-focused messaging (safe, ad-free, educational) and aligning the App Store experience would increase CVR across the funnel.

Creative Strategy & Testing

Built a performance creative system (15s / 30s video)
Focus on first 2s hook + clear value props
Tested multiple angles:
- Smart screen time
- Learning through play
- Safe / ad-free environment
Iterated based on CTR, hook rate, and CVR

Tracking & Attribution

Adjust + RevenueCat setup

Ensured clean attribution flow for paid campaigns

Impact

↑ CTR & engagement on paid creatives

↑ Install → trial conversion

↓ Friction between ad and store

Built a scalable creative testing loop

Paid Media

TikTok Ads & Google GA4 and Meta

Structured testing:

Early: CTR / CPC

Mid: Install rate

Late: Trial startsGeo-testing to validate before scaling

ASO Strategy

App Store Optimization

Redesigned the App Store as a key conversion layer, aligning it closely with paid creatives to reduce friction and improve install-to-trial conversion.

Updated screenshots to mirror ad creatives, ensuring consistency between acquisition and store experience
Shifted to gameplay-first visuals to clearly showcase how the product works
Refocused messaging on parent-driven value:
- Ad-free
- Safe environment
- Learning through play
Built Custom Product Pages (CPPs) for different creative angles and audiences
- Each CPP matched the messaging of the ad driving traffic
- Enabled testing of value propositions at store level, not just in ads
Used CPPs to identify which angles drove higher CVR and trial starts

By aligning creative strategy, paid media, and App Store optimization, FluentKids evolved into a cohesive conversion system, where every touchpoint worked together to drive trial and subscription growth.

Through fast iteration, clear value communication, and a strong focus on the real decision-maker, the project demonstrates how performance-driven creativity can unlock scalable growth in subscription apps.

Work Done
Creative Strategy · Creative Production · Performance Scriptwriting · Paid Media Testing · App Store Optimization (ASO & CPP) · Tracking & Attribution Setup · A/B Testing & Iteration · Funnel Optimization

Fluentkids

Client

Fluent Education

Date

2026

Category

IOS app

Challenge

The Hypothesis (Data-Driven Strategy)

Creative Strategy & Testing

Tracking & Attribution

Impact

Paid Media

ASO Strategy

App Store Optimization

Tiny Lands 2