Metaverse Visuals & Scrapworld
For Pull&Bear’s entry into the metaverse, I created a series of digital artworks and visual compositions displayed as part of the brand’s virtual environment — transforming the space into a curated digital gallery that reflected Pull&Bear’s creative identity and connection to youth culture.
The same visuals were later showcased during the brand’s physical activation at Scrapworld, where the metaverse and real world converged through fashion, art, and digital experimentation.
A project that blended design, motion, and virtual aesthetics — exploring how brand storytelling can live beyond platforms and into immersive cultural spaces.
